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Fieldbus Foundation Establishes Brazilian Marketing Committee

Organization will promote adoption of Foundation technology by Brazilian industry

AUSTIN, Texas, May 17, 2007 — The Fieldbus Foundation today announced the establishment of a Brazilian marketing committee.  The organization, which is made up of representatives of leading process automation companies, will promote adoption of Foundation fieldbus technology by the Brazilian industry.

The Brazilian Marketing Committee will organize a wide range of fieldbus-related activities, including training seminars, trade show displays, and end user demonstrations.

Fieldbus Foundation Marketing Manager Bill Tatum welcomed the establishment of the new marketing committee.  "Foundation fieldbus has gained strong acceptance in Brazil, and is a leading plant automation technology for both Greenfield and Brownfield projects," he said.  "We appreciate the support of our marketing committee members in promoting the Foundation solution to all sectors of Brazilian industry."

The Brazilian Marketing Committee will sponsor a fieldbus educational seminar on July 12, 2007, at the Renaissance Hotel in São Paulo, Brazil.  The first instructional event of its kind held in Brazil, the seminar will offer a wealth of information describing how Foundation technology is "Changing the Playing Field" in industrial automation.

Oriented towards end users and engineering firms, the one-day seminar will cover all aspects of Foundation automation infrastructure management.  The seminar content will be presented in the local language.  Attendees will also receive a CD with all the presentation materials, technical guides, and workshop handouts.

In addition to a technical program, the São Paulo seminar will include tabletop displays of the latest Foundation fieldbus products and solutions.  Exhibitors include: ABB, Emerson Process Management, Fieldbus Center at Lee College, Honeywell, MooreHawke, MTL, Pepperl+Fuchs, Turck, R. Stahl, Rockwell, Smar, Tri-State University and Yokogawa.

For more information about the upcoming seminar in Sao Paulo, Brazil, click here.

About the Fieldbus Foundation

The Fieldbus Foundation is a not-for-profit corporation consisting of over 350 leading process and manufacturing automation companies worldwide whose major purpose is to provide an open and neutral environment for the development of a single, international, interoperable fieldbus.  In this environment, end users, manufacturers, universities and research organizations are working together to develop the technology, provide development tools, support and training, coordinate field trials and demonstrations, and enable product interoperability.  Visit their web site at


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