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Fieldbus Foundation Brazilian Marketing Committee Names Officers

Representatives of industry-leading companies chosen to lead new organization

São Paulo, Brazil, July 12, 2007 — The Fieldbus Foundation, conducting a press briefing as part of a fieldbus educational seminar held at the Renaissance Hotel in São Paulo, Brazil, today announced the officers for its new Brazilian Marketing Committee.  They include: Claudio Fayad, Emerson Process Management, Chairman; Marcos Rocha, Pepperl+Fuchs, Co-chairman; and Augusto Pereira, Yokogawa, Secretary/Treasurer.

The Brazilian Marketing Committee will organize a wide range of fieldbus-related activities, including Foundation technology training seminars, trade show displays, and end user demonstrations.

Fieldbus Foundation Marketing Manager Bill Tatum, who conducted the press briefing, welcomed the inaugural marketing committee officers.  "We are pleased to have representatives of leading automation industry companies serve on our new Brazilian Marketing Committee," said Tatum.  "They will play an important role in guiding the direction of this organization as it strives to increase adoption of Foundation technology throughout the Brazilian process control market."

Leading automation suppliers sponsored the São Paulo seminar-the first fieldbus instructional event of its kind in Brazil.  Sponsors included: ABB, Emerson Process Management, Fieldbus Center at Lee College, Honeywell, Invensys, MooreHawke, MTL, Pepperl+Fuchs, R. Stahl, Rockwell Automation, Smar, Tri-State University, Turck, and Yokogawa.

The one-day seminar provided comprehensive information describing how Foundation fieldbus is "Changing the Playing Field" in industrial automation.  It covered all aspects of Foundation automation infrastructure management, and included tabletop displays of the latest fieldbus products and solutions.

According to Brazilian Marketing Committee Chairman Claudio Fayad, fieldbus technology is making significant inroads among Brazilian end users.  Fayad indicated a recent ARC Advisory Group study found developing markets such as Brazil, Russia, India and China would experience the greatest fieldbus growth.  The study predicted Latin America would see an annual growth rate of nearly 34 percent for protocols included in the IEC 61158 standard.  ARC also noted that among those implementing a fieldbus solution, over two-thirds chose Foundation fieldbus for their process applications.

Fayad commented, "Throughout Brazil, Foundation fieldbus is becoming the solution-of-choice for both Greenfield and Brownfield control system projects.  The technology is widely used in the oil & gas, petrochemicals, sugar, Ethanol, and pulp & paper industries.  For example, Deten Química launched the world's first commercial Foundation fieldbus installation at Brazilian petrochemical refining complex.  Petrobras, the national petroleum company of Brazil, also undertook a major fieldbus controls project on its Merluza offshore platform."

About the Fieldbus Foundation

The Fieldbus Foundation is a not-for-profit corporation consisting of over 350 leading process and manufacturing automation companies worldwide whose major purpose is to provide an open and neutral environment for the development of a single, international, interoperable fieldbus.  In this environment, end users, manufacturers, universities and research organizations are working together to develop the technology, provide development tools, support and training, coordinate field trials and demonstrations, and enable product interoperability.  Visit their web site at www.fieldbus.org.

 

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