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Swedish Marketing Committee Successfully Starts 2008 Training & Marketing Schedule

Stockholm, Sweden, February 15, 2008 — The Fieldbus Foundation Swedish marketing committee (FF SW MC) is delighted with the successful start to its 2008 training and marketing schedule. Established in October 2007, the group is committed to promoting the adoption of FOUNDATION fieldbus technology throughout the Swedish market through a range of activities including supplier training sessions, trade show participation and end user training seminars. 

The committee held its first FOUNDATION fieldbus training seminar on February 5 which was attended by 22 delegates from the Stockholm region. The day commenced with an introduction to FOUNDATION technology and terminology followed by a series of training sessions focused on the use of FOUNDATION technology for the open scaleable integration of information across process manufacturing plants, the delivery of improved business intelligence, and increased process integrity.


Speakers at the seminar included Travis Hesketh and Roger Highton of the Fieldbus Foundation EMEA Steering Committee.

Roger Highton welcomed the reception from the Swedish seminar delegates, "The demand for learning about FOUNDATION technology has exceeded our expectations and it is a privilege to be part of this growing Swedish organisation." He continued, "Following these training sessions today, attendees will be more able to conduct their own in-house company training and the training of their customer base."

Following the training day on 5 February, the FF-SW MC members demonstrated several FOUNDATION fieldbus devices and hosts on a stand at the 'itf Automationsdager(r) 2008' automation technology conference and exhibition held at the Quality Hotel Globe, Stockholm from 6-7 February. At the supporting two day conference program, Travis Hesketh, Vice-Chairman Fieldbus Foundation EMEA Steering Committee, presented a paper "Can Fieldbus Foundation control technology influence the life cycle costs for process plants?" in which he demonstrated the significant CAPEX and OPEX savings achievable through the implementation of FOUNDATION technology.

Otto Erixon, Chairman - FF SW MC, was satisfied with the group's launch of its promotional activities. "This has been a productive start to our plans to promote FOUNDATION technology in Sweden. Several end users, implementers and suppliers have been able to take a clear message away with them over the last 3 days - that FOUNDATION technology provides an automation infrastructure for operational excellence."

The FF SW MC's program of seminar locations will include the Process Teknik exhibition in Gothenburg, 7-9 October 2008.

For more information contact: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

About the Fieldbus Foundation

The Fieldbus Foundation is a global not-for-profit corporation consisting of leading process end users and automation companies.  Within the Fieldbus Foundation, end users, manufacturers, universities and research organisations work together to develop an automation infrastructure that provides process integrity, business intelligence and open scalable integration in a managed environment.  For more information, visit their web site at



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